The Summer Polo 2017

It is with great pleasure that once again Mount & Minster will be inviting guests to attend their complimentary VIP Champagne enclosure at Leadenham Polo Club for the 2017 Summer Polo Tournament on Saturday 8th and Sunday 9th of July.

Following the success of last year, Mount & Minster will be co-hosting invited guests alongside their co-sponsor Terravesta, the regions leading miscanthus specialists who will also be showing their new briquette product for barbecues.

Last year saw a huge crowd gather over this popular two day event, with some also making the most of the occasion by also attending The Ball in the evening. The same format will be adopted this year and those similarly wishing to attend this fantastic evening in The Grand Marquee should contact Lydia at Leadenham Polo Club on 01400 318006.

Up to 12 teams from polo clubs across the UK will be competing in the tournament, split over 3 divisions with the finals being played on the Sunday. Mount & Minster and Terravesta will also be sponsoring their own teams, made up of members from Leadenham Polo Club.

Stallholders will be selling polo goodies, art and jewellery so don’t forget to pick up a memento of the day!

Regardless as to whether you benefit from a VIP invitation to the hospitality enclosure, the general public are all welcome to come and join in with the atmosphere throughout the rest of the Club and enjoy an action-packed weekend of polo with refreshments available throughout the day.

Venue: Leadenham Polo Club, The Manor, Fulbeck Road, Leadenham, LN5 0PX
Date: 8th & 9th July 2017 (11.00am onwards for VIP invitees)
Dress: Smart -Casual

For further enquiries, please email us: or call our Grantham Office: 01476 515 329


Mount & Minster are privileged to have been exclusively selected to represent the local area this year at The London & Country Property Show which will be held on Wednesday 10th May 2017 at The Chelsea Old Town Hall, London SW3 5EE.

Hosted in association with Country Life magazine, over 30 leading firms of Estate Agents and Chartered Surveyors from across the country will be on hand to offer their advice to homeowners planning to make their move into or out of the Capital. From rectories to country estates, from farmhouses to ‘chocolate box’ cottages, from ski chalets to villas, a broad spectrum of properties will be available for sale and to rent.

Bob Bickersteth, director of the London office comments: “Following the success of last year’s Move to the Country Show, the newly rebranded show is for those who are inquisitive about moving away from London, investing in property in and outside the capital or simply for people looking for a different lifestyle.”

Ralph Wyrley-Birch, Managing Partner, says: “Last year we saw a huge influx of southern and London buyers seeking to move out of the capital to our area for the local schools, the cheaper lifestyle and, of course, better value property. The rail links and local trunk roads make our clients’ properties very attractive to cash-rich buyers who often pay more than local buyers.”

Should you wish to have your property included in the Show, or wish to discuss the marketing of your property in more detail, then Mount & Minster very much look forward to hearing from you by contacting either the Lincoln office (01522 716204) or the Grantham office (01476 515329).


Over the last two months, the uncertainty of the outcome had previously resulted in a dramatic fall in properties coming onto the market and offers being made due to prospective buyers and sellers waiting to see what the outcome would be.

That uncertainty has now been extinguished and the public, no matter which way they voted, have now come to realise that we will remain in the EU for another two years or so. This means that very little will change for quite some time to come. The ‘bottleneck’ of stifled enquiries from both buyers and sellers has suddenly alleviated and Mount & Minster estate agents have reported a huge influx in a matter of hours with enquiries from homeowners requesting a valuation of their property.

Lincoln Property PricesRalph Wyrley-Birch BSc (Hons) MRICS MNAEA, Managing Partner at Mount & Minster, says: “This is extremely encouraging and great news for those seeking to sell their home in our region. It is only natural that people should remain cautious in the lead up to the vote. Selling one’s property is an extremely important process and can make a huge difference financially in its timing. Now that we know the result and the fact that it will take a long time for anything to happen, vendors are now making the first steps to getting highly qualified, professional advice as to the best means of marketing their property and realising the optimum value.

“What we have witnessed today is a dramatic increase of clients wanting to make up for lost time and sell their property quickly and for the best price possible. The sudden surge in enquiries is promising and can only lead to an improvement in the market throughout Lincolnshire.”


How to avoid chains

New research from a major uk Mortgage Adviser has found that around 28% of homebuyers have had a house purchase fall through after their offer was accepted, on average losing £3,000 as a result.

Lincoln estate agentsThe survey of 2,000 homebuyers – who bought their home in the previous two years – found that it takes over 4.5 months on average, from starting a property search to having an offer accepted. However, 28% of purchases fell through after that point, a huge proportion of which were unfortunately listed with online estate agents.

Of those who had lost money and knew how much they were out of pocket, the average loss was £2,899. This included conveyancing, survey, mortgage valuation or brokerage fees paid and not recovered.

Many homebuyers experience failed transactions due to poor communication and pro-active work from their agent. Online estate agents often do not have the expertise and qualifications of more professional, local estate agents as their staff are thin on the ground locally, and the majority nationally sit in a call centre carrying out an administrative roll.

Mount & Minster gives the following top tips for buyers to help avoid long or complicated chains and increase the chance of a successful transaction:

1. It’s worth considering selling your property and moving into short-term rented accommodation or with family or friends. You’ll then be a chain-free cash buyer, which you can use to your advantage when making an offer as you’ll be much more appealing to the vendor.

2. If you’re buying and can afford to be picky, look for properties where the upward chain is short or, even better, non-existent – for example if the vendor owns it as a second home and doesn’t need to find somewhere else to live.

3. New-build homes have no upward chains for obvious reasons – and if you’ve got a property to sell, the developer may offer part-exchange, meaning they’ll buy your old property to help speed things up.

4. If you’re in a hurry, try and get the vendor of the property you’re buying to agree to a date by which they are prepared to move out, whether they’ve bought somewhere themselves or not. Vendors will sometimes agree to move into rented accommodation to avoid risking the deal falling through.

Gethyn Evan, an Associate at Mount & Minster, said: “No one wants to see their dream property slip through their fingers, particularly if it leaves you out of pocket, but there are steps you can take to ensure you are in the best possible position. The best way to protect yourself from your purchase falling through is to avoid a lengthy chain. With the right preparation and research, including getting your finances in order prior to making an offer, you can avoid complicated chains and improve your chances of success.”

You don’t get a second opportunity at making that important first impression. Give your garden a pre-sale maintenance makeover. Mount & Minster have a simple six-step plan to help maximise the impact of outside space when selling your property.

Lincolnshire Estate AgentsWhen you’re preparing a property for sale it’s important to ensure that your pre-marketing assessment is as diligently applied to the outside of the property as it is to the inside. It’s very easy to forget the importance of the gardens and any external buildings but they can directly affect both a property’s appeal and its value potential.

1. Neat, tidy and trim

Overgrown gardens will be visually underwhelming to prospective purchasers, so it’s important to ensure your outside space is neat, tidy and trim.

Make sure overgrown foliage is cut back, paying particular attention to oversized trees and shrubs that can dominate the space. Likewise, trim back overgrown hedges so they look their best.

Win the war on weeds too. An abundance of weeds will reflect badly on the property (and its owner) and give the impression of a lack of commitment and care.

2. Front of house

You don’t get a second opportunity at making that important first impression so pay particular attention to front gardens, pathways and driveways.

These are the gateway to the property and will be the opening scenes that greet potential buyers when they arrive for a viewing. Remember, too, that external shots of the property are the first things buyers will see in your marketing material.

3. Lovely lawns

A luscious lawn can really lift the look of an outside space. And the larger it is the more impact it will have, whether that be good or bad.

Whatever its size, however, before marketing your property all lawns should be mown, re-sown if necessary, plus de-thatched. If you have particularly damp soil with poor drainage there is a higher chance that you will have moss growing within the lawn but there are many topical treatments available to help remedy this.

4. Flower power

Don’t undervalue the power of flowers. They add interest, colour and texture to a garden, as well as fragrance and height. Colourful flowers, shrubs, plants and climbers paint a vibrant picture, both for the buyer during the viewing and, on a practical level, for your marketing material.

If you haven’t got borders or beds, consider adding splashes of colour through the clever use of pots and containers in order to create the same pictorial effect.

5. Fenced and framed

One of the most commonly overlooked areas when giving gardens a pre-sale makeover are the boundaries, yet they are probably one of the most important aspects. They frame your outside space and are vital to its overall appearance, plus they offer added security to your home too.

Poorly defined boundaries can also raise questions about the neighbours, your relationship with them, whether they’ve got any pets and who is responsible for what. They can also make a potential buyer question what other aspects of your property aren’t being looked after either!

Assess your boundaries now, ensuring that any trellis, fence panels or posts are secure, wood is appropriately treated and stonewalls are sufficiently pointed and structurally sound.

6. Maintenance matters

Many purchasers will want to see that an outside space will be cost-effective for them moving forward and low maintenance for their tenants too, but always be mindful of the type of property you’re selling and the target tenancy. Not all tenants will have green fingers but not all properties will lend themselves to a low maintenance outside space either. This will be driven entirely by the size of the property and its number of bedrooms.

Established gardens, for instance, are likely to be attractive to the family market, yet smaller two-bed properties usually benefit from low maintenance spaces where the tenant has to commit less time to the garden.

For further advice on marketing your property to its best potential, please contact James Ward on 01522 716204.

There is some doubt as to the ability of the UK to build a million new homes by 2020.

The pledge is at the heart of the government’s landmark Housing & Planning Bill, which received Royal Assent earlier this month. However, a recent survey of owners and directors of 389 housebuilders across England indicated that just over half (51%) thought the target would not be met.

Ralph Wyrley-Birch, Managing Partner at Mount & Minster Chartered Surveyors, says: “The danger is that the planning pessimists out there will create a self-fulfilling prophecy. A million homes by 2020 is perfectly possible – as the Home Builders Federation have stated quite clearly. However, it will need conviction and commitment, as well as further government policies in favour of development, and help to speed up the planning process. If the government give the developers the means to achieve this, there is no reason why we can’t hit that target. The changes in policy that need to be implemented need to happen very quickly however. Currently, there is little surprise as to skepticism from house builders.”

The UK has already seen huge increases in output, with build rates on large sites doubling since 2010. There were more than 180,000 new homes delivered in 2014/15, with this year’s figure expected to be higher still. And by 2019 the big companies will be building double what they did six years ago. Now we need to speed up the momentum even further, so that we ensure we reach the target of one million new homes by 2020.

Despite his optimism, Mr Wyrley-Birch says that the industry needs to see more land coming through the planning system, and processes that support both large and smaller house builders.

He explained: “Several significant advances have happened already. Brownfield sites will now automatically be approved for building, with £10m worth of funding to help local authorities, such as Lincoln City, West Lindsey and North Kesteven, to prepare them. There are also plans to relax the planning rules for smaller house builders, enabling them to gain automatic planning permission on suitable sites. Furthermore, changes to the section 106 agreement will enable developers to provide affordable homes to buy, instead of affordable homes for rent.”

It is most likely that local councils – the largest landowners in the country – will be key to the success of this project. They must get up-to-date housing plans in place, ensuring that they are robust and evidence-based. They should review their planning application process and the conditions attached to planning which represent such a major challenge for developers. Plus they need to streamline their planning processes and improve communication so that once approved, building can get underway quickly.

For their part, house builders are already investing in their supply chains and have taken on tens of thousands of new workers to ensure there is the capacity and skills required. All we need now is the conviction of the government and it’s local authorities to carry it off.

Thinking of selling? Already on the market? Make sure your next decision is a wise one, it can help you realise thousand of pounds more and ensure a quick, stress free sale.

Picking the right estate agent to market your home can make a difference, not only to the price, but to the overall experience. The following five top tips for consumers will help you get the best out of estate agents:

1. Do your research

Look at their website – are the pictures well taken and how are the adverts written? Will they market your property on portals such as OnTheMarket and Rightmove? This information is vital in the early stages. Ask the agent if they can put you in touch with recent vendors to get an idea as to their success and service.

2. Local knowledge –

Look to use a company with good knowledge of your local area. They should also have a high profile where you live. This should ensure that the estate agent will present you with the right choices that fit your preferences. Try to ensure they have a national presence too. A London office will allow your agent to push your property under the noses of wealthier buyers down south who regard Lincolnshire as good value compared to the south.

3. Get personal –

Meet face-to-face if possible to discuss your requirements and be strict about these. This will ensure they clearly understand what you want, and don’t want from your home. Inspect their offices, they should be a fair reflection of the type of property they sell.

4. Be prepared –

Prepare a list of questions to ask when viewing properties and ensure that you make a note of the answers!

5. Open communication –

Make sure you clarify how often they will communicate with you during the process and ask whether they can attend viewings with you. They should be able to contact you via phone, text or email so tell them what you would prefer.

estate-agents-439449Research by Mount & Minster has revealed that despite using online services for property searches, UK consumers value estate agency expertise and want life-long relationships with estate agents.

The study explores the attitudes, perceptions and expectations that UK home buyers have towards ‘bricks and mortar’ estate agents and online tools. It uncovers the true value consumers hold for the knowledge and expertise estate agents offer.

Whilst the majority of respondents (93%) search for properties online, half (54%) admitted that they would use a mixture of online tools and estate agents to deal with the entire property buying process.

A staggering, 82% of UK home buyers would actually prefer to have a personal agent who can deal with the whole management of the home buying process. Those surveyed also admitted to relying heavily on estate agents’ expertise for key parts of the home buying process including: conveyancing (72%), to arrange viewings and inspect properties (62%), make an offer (53%) and for financial negotiations (42%).

Ralph Wyrley-Birch, Managing Partner at Mount & Minster, had this to say: “It’s clear that UK consumers will never quite give up on servitude as a measure of their worth. Buying or selling a home can be an extremely stressful and daunting process and good quality customer service still carries a huge amount of weight. Estate agents are well placed to offer sound, expert advice. They can help to alleviate some of the pressures and concerns that consumers have with managing the process themselves.”

Lincolnshire buyers and sellers are experiencing some interesting trends that are mirroring consumer activity on the high street. Whilst many people like to be able to search online, they clearly value the customer experience and human touch of face-to-face interactions. However, without the personal touch online only services aren’t necessarily going to be in the position to replace traditional agents.

The research has revealed some danger areas for estate agents, it highlights consumer frustration with agents who are slower to adopt newer digital technologies. Two-thirds (67%) of respondents believe that estate agents are not fully using technology to their advantage and 44% strongly agree that estate agents need to adopt, and embrace technology, in order to survive in the future. Fortunately, as Mr Wyrley-Birch points out, Mount & Minster not only adopt High Definition photography, but also images and videos using 21st century drones. Their website is also highly respected and simple to use on desktop and mobile devices.

James Ward, another Partner at the firm, says: “There is a real appetite for change from both estate agents and consumers, especially when it comes to the use of technology. Advancements in technology, from mobile devices to cloud-based software offer some amazing opportunities for the estate agent of the future. It gives them greater accessibility and freedom, and helps them to alleviate some of the pressures experienced by home buyers and sellers. There’s a breadth of technology that can help transform the property industry and enable agents to deliver a professional and personal service across human and digital touchpoints. In order to survive, and thrive, estate agents must recognise and remain confident, that they too have the tools available to remain competitive and keep customers satisfied. Mount & Minster embrace this challenge and in a very short period of time are already regarded as being game changers in the East Midlands.



Rents are accelerating at the fastest pace since last autumn, reaching the highest levels seen so far this year, according to Mount & Minster letting agents in Lincoln.

Average rents for homes to let across England & Wales have now reached £793 per month, as of April 2016. On a month-on-month basis this represents an increase of 0.3% – or the fastest monthly rent rises since September 2015.

This leaves rents 2.4% higher than at the same point last year – or an extra £19 every month for the average tenant. For the East Midlands, including Lincolnshire, this figure is even higher at 8.3%.

A strong acceleration in market rents comes on the back of what was previously a relatively subdued month, when rents saw no change between February and March 2016.

James Ward, Partner at Mount & Minster, comments: “Anyone looking for a home to rent may now find the better deals of the winter months are over. Landlords are seeing renewed interest and competition between potential tenants, as the spring rental market accelerates.”

Some of the reasons for rent rises are extremely encouraging. Tenants looking to find a property to rent are more likely to be in work, getting pay rises, and feeling able to pay their other bills. These wider economic fundamentals are shifting on the side of healthier household finances.

However, very little has changed in terms of the supply of homes to let. Therefore, for many tenants, it is likely that a large proportion of any earnings growth is swallowed up by higher rents. The Government hasn’t helped by imposing an extra bill that someone will have to pay on top of this – in the form of the recent Stamp Duty Surcharge. To a large extent it is likely that penalty will be shouldered by those tenants looking for homes to rent, due only to the fundamentals of supply and demand in the British housing market.

Lincoln letting agentsThree-in-ten regions see new all-time records

Rental markets in the East Midlands, West Midlands and East of England have never seen rents higher.

Second only to London in absolute terms, rents in the East of England has seen a new all-time record of £848 in April, on the back of 4.8% rent rises over the last year. Second in terms of annual rent rises, up 6.2% on last April, the West Midlands is now home to average rents breaking through the £600 per month barrier.

However, leading England & Wales by some distance, property to rent in the East Midlands has seen annual rent rises of 8.5%. This takes rents in the region to a new all-time record of £616 as of April.

On a monthly basis, the fastest increases in rents were seen jointly in the East of England and the South East, both seeing rents rise by 1.0% just between March and April. The North East property market follows by this month-on-month measure, with rents now 0.8% higher than in March 2016. In all three of these regions the latest monthly rent rises represent an acceleration compared to relatively more subdued rises previously this year.

Returns and yields

Taking into account both rental income and capital growth, but before property-specific costs such as maintenance, the average existing landlord in England and Wales has seen total returns of 10.7% over the twelve months to April.
This is slightly lower than 11.4% seen a month before, over the twelve months to March, but higher than 9.8% returns over the twelve months ending last April in 2015.

In absolute terms this means that the average landlord in England and Wales has seen a return of £19,538 over the last twelve months, before any deductions such as property maintenance and mortgage payments. Of this, the average capital gain contributed £10,815 while rental income made up £8,723 over the twelve months to April.

While a recent surge in capital values has boosted total returns for existing landlords, the same trend has suppressed rental yields a little for those aspiring to become landlords, or professional landlords looking to grow their property portfolio. As rents rise alongside property prices, rental yields are proving reasonably resistant to rising purchase prices. However the gross yield on a typical rental property in England and Wales (before taking into account factors such as void periods) is now 4.9% as of April 2016, compared to 5.1% in April 2015.

Mr Ward continues: “Yields and returns have been remarkably steady in the face of an onslaught of hostile rhetoric and regulatory hoops. And all else being the same, there is a chance gross yields could rise marginally, to take account of any extra costs and complexities associated with being a landlord – such as the Stamp Duty Surcharge.”

More change is on the way, and landlords will need to take appropriate financial advice on how changes to the tax system could affect them – as well as ensuring that their properties and tenancy agreements comply with every single rule and requirement. This latest imposition is actually not a tax on existing or accidental landlords. Actually, the Stamp Duty Surcharge is a barrier to entry. The danger for tenants is that this new rule will prevent new houses and flats to rent coming on to the market. The advantage for landlords in some areas could be less competition. However, anyone trying to grow their rental portfolio will now need to spend even more time making the right decision – and as of last month more money too.

Paying the rent is becoming slightly easier for tenants

Tenants across England & Wales are now finding it slightly easier to pay the rent on time. As of April 8.1% of all rent due in the month was in arrears, compared to 9.1% in March. However this still represents a more challenging situation than at this point in 2015, when tenants were behind with only 7.0% of rent due in April last year.

In a longer-term context, the latest improvement remains extremely encouraging. April still compares very favourably to the all-time high of 14.6% of all rent payable in arrears – set in February 2010.

All the signs are right for a strong improvement in tenant finances. Wages are finally showing a bit of exuberance and employment has never been higher. But rents haven’t ever been higher either in much of the country. There is a powerful trend underpinning the affordability of renting for a large majority of Britain’s tenants, but there are also serious shortages of homes to let in all the same places that people want to live.

Rental arrears reflect this mismatch between supply and demand. Waves of interest from the bulk of financially healthy tenants are capable of pushing up rents across the market. But unless landlords are allowed to respond by investing in new homes then supply will not quite ever be able to keep up. This is the mechanism that very soon could demonstrate the misguided nature of the latest targeting of landlords from the UK authorities. Tenants will always lose out if the bottom line is a shortage of flats to rent or houses to rent in local markets.

For details as to how Mount & Minster can help you and your portfolio, please contact our Lincoln office on 01522 716204 or email

Prime markets in the UK have enjoyed a busy start to 2016. One of the key questions for the market is whether this momentum will be maintained for the remainder of this year.

Prices have been rising in the prime country house market for 13 consecutive quarters, the longest period of sustained quarterly price growth since before 2007. But despite this relatively prolonged period of unbroken growth, prime property prices outside of the capital still remain 13.6% below their 2007 levels, with Lincolnshire specifically at closer to 16% lower. By way of comparison, London values are some 33% above their pre-crisis peak.

More recently, over the year to the end of March 2016 price growth in the prime markets outside of London has slowed to 2.4%, down from 5.2% in 2014.

The moderation in price growth reflects a greater sensitivity to pricing from buyers who are continuing to adjust to a different tax landscape. In some cases asking prices have had to be reduced to align with buyer expectations.

However, these headline figures do mask significant variations across the market. The most active markets continue to be prime town and city locations with excellent transport links back to the capital which have been among the first to benefit from the ripple effect of demand out of London.

2000px-Lincolnshire_flag.svgAs regional economies continue to recover and the London housing market remains subdued, more London buyers are likely to make the move out of the capital. This trend has already begun to gather pace. There was a 46% increase in sales to Londoners over the first quarter of 2016 compared to the previous year.

Following recent tax changes, demand has generally been concentrated on lower price brackets. However, there are initial indications that the stamp duty increase in December 2014 is slowly being absorbed, with the higher transactional costs being factored into pricing at the outset. But taxation remains a live issue. The 3% surcharge for additional homes which came into effect from April means that prime second-home markets are likely to remain price sensitive.

Agents note that there was a spike in second-home sales ahead of the introduction of the additional levy.

In the short term, uncertainty surrounding the outcome of the EU referendum could have an impact on the market, causing some buyers to adopt a wait-and-see approach until after the vote.

Ralph Wyrley-Birch, Managing Partner at Mount & Minster chartered surveyors and estate agents in Lincoln, comments: “Since the financial crisis there has been a growing trend towards living within thriving towns and cities other than London. This has resulted in prime urban properties outperforming their rural counterparts across the UK. Across all the prime regional markets, urban properties are now on average 4.1% above their 2007 peak. Demand is strong in these locations, in part due to the high concentration of prime housing stock and good schools which make them attractive to families looking to upsize, but also thanks to a growing number of equity-rich downsizers looking to move to areas where they can have access to a range of good restaurants, shops and amenities.”

Costs are greatest in markets on the outskirts of the capital such as Elmbridge, St Albans and Guildford – perhaps unsurprisingly given average property prices tend to be higher in such locations. These markets have also been among the first to reap the benefits of the ripple effect of demand coming out of London. As regional economies continue to recover, more London buyers are expected to make this move. Lincolnshire is already seeing this tide of southern buyers making their way to our region, with excellent train links at both Grantham and Newark.

According to a new report, five new village tribes have been identified amid the emergence of a new creeping trend in housing – the desire to move back to rural locations.

Through speaking with industry experts and conducting an extensive survey with 2,600 respondents, research has uncovered some new and interesting housing personas that are growing in the UK and moving to a village near you:

The Downtons

An influential family with substantial income living in the grandest village house. While the most prestigious house in the village would once have been owned by the local squire, many of these properties have now been acquired by buyers using property equity to purchase a rural idyll.

The Elderflowers

Healthy and active retirees who have assets, including their own home and pension income. Born after the Second World War, the Elderflowers have benefitted from sustained economic growth and are now the largest demographic in the UK. Elderflowers have either lived in the village all their lives or are empty nesters looking to move into a village house that suits their changing needs.

The Rusticarians

Entrepreneurs and creatives who can bring dynamism to the village economy. These diverse countryside dwellers embrace new approaches to work and lifestyle. For example, rural areas have the highest rate of homeworkers – 33% compared to 12% in urban areas. Technology is key to this group, with 49% of those intending to move to a village citing broadband as the key motivation for moving, up from 41% in 2014.

The Rubies

…or Rural Newbies –  families who are keen to move to a village location to raise their children. This group of predominantly younger families supports the local school, uses community facilities for classes and leisure facilities, and sustains local shops.

The Onesies

Single-person households which are growing across all age groups in the UK at a rate ten times faster than the general population. About 3.8 million older people are sole occupiers and 70% of these are women.

Mount & Minster VillageJames Ward, Partner at Mount & Minster estate agents in Lincoln, said: “The face of the modern village is changing as new demographic groups play key roles in shaping the future of rural life.”

The Downtons are certainly a village tribe that are familiar to Mount & Minster. Of our clients who are buying outside of London in the £2 million-plus bracket, 98% say they would want the property to be a house or an estate/farm estate. Many of our clients are also Elderflowers, who arguably have more potential power to shape the village of the future than any other village tribe; by 2033, 60% of household growth will be headed by those aged 65 or over.

Rusticarians are part of an exciting new group of wider rural entrepreneurs and homeworkers with a reliance on technology, who will play a crucial part in the evolution of the modern village. Surprisingly, entrepreneurs are most prevalent in the countryside than in cities. Research from DEFRA in 2015, points out that the number of businesses registered per head of population is higher in predominantly rural areas than predominantly urban ones.”

Affordability of housing is a well-documented issue but much of the media coverage on the topic tends to focus around London. In fact, the situation in some rural locations is just as concerning. Rubies are particularly exposed to this. In England, 59% of those aged 25-34 owned their own home in 2003/4 and 10 years later this figure was just 36%. The good news is that Help to Buy is having a positive impact on this tribe.

The Onesies are also a very important, often overlooked tribe to consider in non-urban locations. The challenge for planners in rural areas is to provide suitable housing options for these single people, who quite often want to downsize but are seeking a more spacious option than a typical one-bedroom flat.