Selling Your Home During Christmas & New Year

Published: 26/11/2019

Some people are of the opinion that moving house over the festive period is a mistake, but that is no longer the case. In February 2019, there was a huge spike in completions which, given the time it takes from instructing solicitors to actually exchanging contracts, shows that the majority of these deals took place in December 2018. Why was this? Simple...

Firstly, supply and demand. There are less properties available at this time of year, meaning vendors have less competition from other properties. Those homes left over from the summer months are likely to be over-priced or badly marketed by their current agents, meaning yours is more likely to stand out and look better value if priced properly.

You will also find that those needing to acquire a new home at this time of year are more motivated to buy something. The prospect of buying in the New Year can be off-putting for some purchasers. If someone is out house hunting around the festive period, it generally means they are motivated to buy quickly. The speculative, non-motivated viewings decrease as people are busy preparing for this busy time of year and won’t go out to view unless they must.

If you're not 'Under Offer by Christmas Day, it's still equally as important to ensure you're visible throughout the festive period. Once Christmas Day is done and Boxing Day leftovers eaten, what do people looking for a New Year move do? Start looking for a new home. Statistics show that the busiest days of the year for internet traffic on property portals such as Rightmove and OnTheMarket are the days immediately following Christmas and Boxing Day.

In the New Year, there will be a rush of people looking to buy and sell. Many sellers hold off until after the New Year and miss out on the busy online searching that takes place between Christmas and New Year. You do not want to be reactive to a busy market, you must already be visible to buyers. A day or two too late and you'll miss out on active buyers who have already offered on properties that were available in early January. People have more free time and motivation to make a change in the New Year, so it can be a great time to buy and sell.

For further help and advice when selling your home, please contact Mount & Minster on either 01522 716 204 or 01476 515 329.