So, you're thinking of getting the ball rolling and want to engage an estate agent. Let's face it, you’re spoilt for choice. Experience, skills and services differ drastically from agent to agent. So, if you’ve found yourself drowning in information, don’t fret. We’re here to help you take a deep breath. Let’s start by narrowing down the search.
Take a look on a few local estate agents’ websites; when you’ve found one that catches your eye, call to hear a little more. The person who answers your call will introduce themselves, and as you talk, listen to your instincts. If you warm to them instantly, you’re off to a great start.
If the conversation was enjoyable, pop into the office. Engage with them and get a feel as to whether they come across professional. Give them all the weird and wonderful details about your home, because if they have any steak of creativity, they’ll be planning a tailored strategy to sell your home.
Being flexible and adaptable, and having a creative flair makes an estate agent different. It’s an industry that’s survived on stale marketing and dull conversation for a long time, so a little personality is refreshing. It’s also great for selling homes too.
With time, people change, and the way we communicate adapts too. The way we sell homes has to keep up, because trying to sell homes the old way will leave you stuck in the past. It will also leave you stuck in your present home. So, if you want to get moving, you need an agent that is savvy enough to catch the eye of potential buyers.
This is particularly true when selling unique homes. So if an agent is leading the way with social and online marketing, and they can show you original ways to market your home, you’ve found a gem.
All estate agents research public databases and national statistics before pricing a home. They provide up-to-date statistics at the click of a button, and can help inform a realistic figure. But there are limitations. These databases are great for new build developments, or homes that are somewhat generic. But they’re not great for unique or character homes.
With extra special homes, knowledge is key to selling your home. And that’s a human-kind of knowledge, not facts that can be found on a computer screen. Drawing on experience, understanding the local area, and being guided by a little instinct is the way to price a unique home. And by choosing the right estate agent, you’ll have a team on hand that lives and breathes the area. They’ll know what lifestyle potential buyers want to live, and they’ll lean on their innovative marketing methods to make it appealing to them.
Here’s a secret: great estate agents are great marketers. But unique homes need unique marketers. That is a team that is the best at what they do, and embraces new ideas. Why? Because the way people search for homes changes, and if an estate agent can’t keep up, their homes will remain unsold.
Our team attends marketing conferences and we love bringing the latest theories and practises to the East Midlands. Being at the forefront of social and content marketing sells our homes, and we love that we can help our clients by sharing our knowledge too. So, if you want to sell your home, be sure to choose an estate agent that is suited to a home like yours, as they'll have the marketing knowledge to stir up a stream of viewings.